Milwaukeeans prepare to celebrate Summerfest’s 50th year

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Milwaukeeans prepare to celebrate Summerfest’s 50th year

Lia Mavraganis, Copy Editor

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From enjoying Saz’s popular sampler platter to jamming out at the Miller Lite Oasis stage, Summerfest has much to offer for a wide range of age groups.

Born and raised in a city near Milwaukee, high school student Jenna Loewus is more than a little excited for the world’s largest music festival.

“I want to see Steve Aoki because it’ll be really hype and most of my friends will be there,” she said.

That in an entirety is what Summerfest is mostly about: getting together with friends on a hot summer’s day and having fun.

The 2017 lineup appeals to many different genres of music. For the rock and roll lovers of the Red Hot Chili Peppers, the country lovers of Luke Bryan, and the EDM lovers of the Chainsmokers, attendees will get a taste of any kind of music they love.

Of course, younger audiences are most excited for Future, Big Sean, and the Migos, who will headline the American Family Insurance Amphitheater.

Reaching out to younger generations

Summerfest was created in 1968 by former Milwaukee Mayor Henry Maier as a way to bring the community together and showcase this city. Fifty years later, the festival is still holding true to its original purpose and exists today as an independent non-profit organization for the purpose of promoting the arts and highlighting the rich cultural heritage of Milwaukee.

Summerfest continues to reach out to teenagers by incorporating social media and creating a fun and exciting atmosphere.

“In order to reach younger patrons, we continue to explore opportunities within the digital realm, with a specific focus on social media,” said Sarah Pancheri, vice president of Sales & Marketing. “As an example, we will put new efforts behind Snapchat this year so that the festival and our sponsors can offer users unique content at Summerfest.  Another example, we work to engage artists to promote Summerfest within their social media channels; last month over fifty festival headliners re-tweeted / posted promoting Summerfest when we made our talent announcement on April 12.  Finally, we work closely with our media partners to be sure we are promoting the talent lineup, including those artists that appeal to young people.”

More to enjoy

The Summerfest 2017 lineup not only appeals to younger generations, but to older generations with performances from Bob Dylan and Paul Simon.

“Our entertainment department has put together a great lineup that reflects what we’ve historically aimed to accomplish – to provide something for every Summerfest fan,” Smith Pancheri said. “To date, the lineup has been very well received by fans! As there is such a variety at Summerfest, there are a number of great acts for every musical taste.”

Examples include:

  • EDM: Flume, Miike Snow, Steve Aoki, Girl Talk, Chainsmokers
  • Alternative: A Day to Remember, The Shins, Shinedown
  • Pop: Alessia Cara, DNCE, Walk The Moon
  • Hip-Hop/Rap: Future, Big Sean, Migos, Atmosphere, KYLE
  • Country: Zac Brown Band, Luke Bryan, Frankie Ballard, LOCASH
  • Classic Rock: Tom Petty, Steve Miller Band, The Moody Blues, Huey Lewis & The News

Stop by to experience what everyone is buzzing about from June 28 to July 2 and July 4-9.

The entrance to the world’s largest music festival, 2016.

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